University of Windsor
University of Windsor
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Marco Hope
Learner - He / Him
(1)
5
Resume
Marco Hope Resume 2025.pdf
Portals

Skills

Analytical skills 2 Creative problem solving 2 Digital content delivery 2 Research 2 Seo copywriting 2 Target market 2 User experience (ux) design 2 Web design 2 Web pages 2 Web ui design 2

Socials

Achievements

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Work-Integrated Learner
Issued by Riipen
The Work-Integrated Learner achievement is awarded to learners who applied their skills to a real-world problem by completing a project for an external partner. These learners provided real benefit to businesses while developing experience.
May 23, 2025
Community Builder
Issued by Riipen
The Community Builder achievement is awarded to learners who provided feedback to project partners at the conclusion of their project, helping to create a better experiential learning ecosystem for all participants.
May 23, 2025
Advance Ontario Project Completed
Issued by Advance Ontario: April 2025 Cohort
Awarded for successful completion of an Advance Ontario project.
May 16, 2025

Latest feedback

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Fatih Tandogan
Fatih Tandogan
Founder, CEO
May 21, 2025
Individual endorsement
Target market Web pages Research Web design Web ui design Seo copywriting Analytical skills User experience (ux) design Digital content delivery Creative problem solving
Marco was a clear communicator and skilled content creator who brought real value to the project. His ability to craft brand-aligned, engaging copy, especially for newsletters, makes him an excellent fit for roles in content strategy, copywriting, or digital communications.
Learner feedback
Target market Web pages Research Seo copywriting Analytical skills User experience (ux) design Digital content delivery Creative problem solving Environmental social and corporate governance (esg)
Marco was a focused and dependable team member on the Web Reboot Workshop project, contributing strongly to content strategy and newsletter development. He brought clarity, structure, and thoughtful writing to Minoa’s outreach, helping ensure our newsletters reflected the brand’s values while staying informative and engaging. Marco consistently delivered polished work and demonstrated a strong understanding of tone, audience, and storytelling.
Advance Ontario
Advance Ontario: April 2025 Cohort
Advance Ontario
Minoa Home Inc.
"Digital Luxury: Redefining Minoa’s Sustainable Online Experience"
Minoa Home Inc.

Recent projects

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Minoa Home Inc.
Minoa Home Inc.
Toronto, Ontario, Canada

"Digital Luxury: Redefining Minoa’s Sustainable Online Experience"

Minoa, a leader in sustainable luxury home goods, is embarking on a transformative digital project to elevate its Shopify website. This initiative will enhance our brand’s online presence, improve search engine visibility, and refine the overall user experience for both retail (B2C) and trade (B2B) audiences. We invite enthusiastic students to collaborate with us, bringing fresh ideas, technical skills, and strategic thinking to help shape Minoa’s next chapter online. Project Objectives Website Review & Analysis : Assess the current Minoa Shopify website, examining layout, navigation, content, and brand alignment. SEO Audit & Strategy : Identify opportunities for improved search engine performance, focusing on both technical and content-based SEO. Content & Structure Optimization : Recommend changes to site structure, product presentation, and copy to better engage B2C and B2B visitors. Brand Alignment : Ensure the digital experience reflects Minoa’s values of sustainability, craftsmanship, and conscious luxury. Deliverables Website Evaluation Report – A detailed analysis highlighting strengths, weaknesses, and areas for improvement. SEO Recommendations Document – A prioritized list of technical, on-page, and content-focused SEO improvements. Redesigned Page Mockups / Wireframes – Conceptual visuals of key landing pages with updated layouts, improved UX, and enhanced brand storytelling. Content Plan – Recommendations for optimized product descriptions, headlines, blog topics, and metadata to improve SEO and engagement. Implementation Support (optional) – Assistance in applying changes directly to the Shopify platform, providing hands-on learning in web development and e-commerce optimization. Impact By the end of the project, Minoa will have a refreshed, high-performing website that is both visually compelling and strategically optimized to attract more visitors, convert them into customers, and reflect our commitment to quality and sustainability. Additional Opportunities: • Implementation Support : Beyond making recommendations, participate in the hands-on application of these changes, gaining practical experience in web development and digital strategy execution. This project offers a unique opportunity to influence the digital strategy of a leading sustainable luxury brand, ensuring that our online presence is as dynamic and forward-thinking as our products. We are excited to collaborate with talented individuals ready to bring fresh perspectives and innovative ideas to our team.

Matches 1
Category Website development + 4
Closed

Work experience

Marketing & Content Creation (Digital Marketing)
Minoa Home
October 2024 - December 2024

● Created data-driven marketing campaigns via newsletters, Instagram Reels, and TikTok, increasing customer engagement among women aged 25+.
● Conducted competitor analysis and optimized content strategies, leading to improved engagement metrics and audience retention.
● Designed marketing collateral using Canva, CapCut, and Photoshop, ensuring brand consistency and high-quality visuals.
● Utilized customer insights and analytics to refine content strategy, aligning with Minoa Home’s mission of sustainable luxury and ethical branding.
Sales Associate / Receiver
Concession Vendor
Rogers Centre
May 2022 - August 2022

● Surpassed sales targets through strategic upselling and product positioning, enhancing customer purchasing decisions.
● Delivered exceptional customer service in a high-traffic environment, efficiently managing transactions and operations.
● Worked collaboratively with team members to streamline sales processes and maintain a positive brand experience.

Education

Bachelor of Engineering (BEng), Computer Engineering
York University
September 2022 - April 2027
Ontario Secondary School Diploma, N/A
York Memorial Collegiate Institute
September 2017 - June 2021

Personal projects

RADIO DEVELOPMENT USING ARDUINO AND TEA5756 FM MODULE
June 2024 - June 2024
https://github.com/mrsweetea/FM-Radio-Module

● Designed and built a functional FM radio using the TEA5756 FM Module, Arduino Due,
Rotary Encoder, OLED Display, Audio Amplifier, and speaker.
● Coded the radio system in C++, integrating components and managing signal processing.
● Created and demonstrated the schematic using Tinkercad and MS Paint, showcasing
strong skills in project visualization and technical documentation.
● Used a flowchart to plan and illustrate the system workflow, ensuring a structured
approach to development.
● Successfully completed the project, providing hands-on experience with
hardware-software integration, signal processing, and user interface design.
AUTOMATIC WATERING SYSTEM USING MATLAB
April 2022 - Current

● Developed an automatic watering system using MATLAB, integrating a moisture sensor
and MOSFET on a Groove Board.
● Compiled and deployed code to hardware, successfully automating water delivery based
on moisture levels.
● Utilized a flow chart for project planning, demonstrating strong analytical and
problem-solving skills to define clear functional requirements and project scope.
● Delivered a working solution that efficiently automated irrigation, optimizing water usage
through data-driven decision making.
● Project involved hardware-software integration, coding, and testing, showcasing
technical proficiency in real-world problem solving.