Future of Work and Women

In helping shape tomorrow‘s women today., we need to understand the future woman and the future of work. create some scenarios of what things could look like in 20 years

Website Development for Lifestyle Brand Company

Positions available: 1 team of 3 persons We would like a website created for our company. As a innovative technology company merging fashion and design, to create a strong luxury lifestyle brand headphones business and would like to involve students in this exciting time as we work to develop a business website. We are looking to scale up and seek new customers during the COVID pandemic and this will be vital for drawing in clients.The website should reflect luxury, fun, dynamic and professionalism. As a B2C company, we have a primary focus of creating relevant products for our consumer in the Chinese, and Asian market. With this in mind, we have created a new product line that customers will demand and love. Students should be prepared to: Conduct an analysis of necessary applications and features for online product sales, displaying the products and artistic renderings, embodiment of the Brand's cultural aspects interwoven with community and celebration of Women. The site will require a payment process and social media integration. We have a few ideas of where to look for each of these features that should point you in the right direction. Create a design proposal including mock-ups, budget, and timeline. Analysis and recommendation of most suitable platform for online sales. Build a fully-functioning website. Provide documents for training on updating and maintaining the site. Currently there is no website so this will be a blank canvas for students to design. We don't have too much tech savviness with web design, so we will look to students for insights. It would be an asset if participating students understand the Pan-Asia. We have market research, recommendations and findings, report materials that can be referenced by the students available.

Social VR Applications

Red Iron Labs provides Custom solutions using Augmented Reality (AR), and Virtual Reality (VR) to create simulations for training, and education. We are looking for students to help answer questions: Who is the market for the Social VR and how do we brand ourselves to compete with existing products? (target segment exploration) The original intent of Social VR: - a business meeting multiplayer software application in VR that is simple to use; current products on the market are not simple - reusable toolbox; ie ability to save environments - easy log in process linked to calendar invites Additional insights on: - Analyse the current marketing environment, trends, customer behaviour, consumer markets, market segments and targets; - Analyse current consumer markets, and trends; - Generate potential client list and justify selection/leads (US and Canada); - Research and identify consumer and business markets that are region specific/generate potential client list and justify selection/leads (US and Canada).

VR Video Games: Product and Brand Placement Strategy

We are seeking students to complete a comprehensive report covering the following areas: -Analyse the current marketing environment, trends, customer behaviour, consumer markets, market segments and targets - Research and identify grants and organizations which can provide funding for R&D and scaling of games - Research and analyse pricing models and recommend strategy - Research and identify distribution channels - Recommend product strategy and marketing through product life cycle - Forecast demand - Elements of successful products