Social Media Content designer, strategy and analytics

Special Compass Inc seeks to enhance its social media presence by designing engaging and appealing content across multiple platforms. The project aims to develop a comprehensive content calendar that aligns with the company's branding and marketing goals. Learners will apply their knowledge of digital marketing and social media strategies to create content that resonates with target audiences. Additionally, the project involves designing an effective strategy to analyze social media analytics, enabling the company to measure engagement and optimize future content. The project will require learners to focus on a cohesive set of tasks, including content creation, scheduling, and analytics interpretation, all within a single academic program's skill set. The goal is to provide Special Compass Inc with a robust social media strategy that can be implemented and evaluated within a short timeframe.

Market Research (Special Education)

Special Compass' mission is to help provide support for students with special needs. We want to better understand our target market and the overall market, so we can uniquely position ourselves within our industry. We would like to collaborate with students to conduct market research. This will involve several different steps for the students, including: Familiarizing themselves with our company’s values, products and services. Researching our target market and market potential. Researching the industry and competitive landscape. Recommending strategies to improve our positioning, brand, products and services. Bonus steps in the process would also include: Recommending strategies to differentiate ourselves from our competition.

System Integrations

To enhance the functionality and accessibility of Special Compass by integrating various internal operating systems, ensuring seamless compatibility and enriched user experiences for both internal stakeholders and external users, fostering inclusivity and efficiency across all aspects of the platform. Create a comprehensive document system of operational systems and integrations.

Springboard | UI/UX Design Project

Problem Statement Special Compass aims to bridge the gap in educational accessibility and inclusivity for students with diverse learning needs. Currently, the tools and systems in place lack seamless integration, making it challenging to streamline operations such as lead generation, client management, payments, digital marketing, and feedback collection. This disjointed approach limits our capacity to effectively support educators, parents, and students. Criteria for Success Operational Efficiency : Implementing an integrated system that automates lead generation, CRM management, payments, and feedback processes within the WiX platform. User Experience : Ensuring the platform is intuitive and user-friendly for clients and internal staff. Impact Measurement : Establishing mechanisms to track and analyze engagement, feedback, and outcomes to continuously improve services. Alignment with Mission : Maintaining a focus on accessibility and inclusivity in all functionalities and interfaces. Project Goals At the end of the project, Special Compass expects: A fully functional, automated, and integrated system within WiX that supports the organization’s operational needs. Customizable templates for digital marketing campaigns, client feedback forms, and financial management. A CRM solution tailored to our unique client base, allowing personalized and efficient communication. A scalable platform ready to adapt to future growth and technological advancements