Strategic Competitor Analysis and Product Development Plan for Outsourcing Industry
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Project scope
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Competitive analysis Marketing strategy Market research Product management Product or service launchSkills
strategic planning business analysis market trend competitive analysis go-to-market strategy lead generation outsourcing market research new product development swot analysisActnovate Inc. aims to revolutionize the way entrepreneurs manage their businesses by enabling them to focus on core activities while outsourcing non-essential tasks. The project involves conducting a comprehensive competitor analysis in the Freelancing, Virtual Assistant, and Lead Generation industries. The goal is to identify key players, market trends, and service gaps. This analysis will inform the development of a strategic plan for a new product that simplifies task outsourcing for entrepreneurs. The project will allow learners to apply their knowledge of market research, strategic planning, and business analysis to create actionable insights and recommendations.
Key tasks include:
- Identifying and profiling major competitors in each industry.
- Analyzing market trends and customer needs.
- Identifying gaps and opportunities in the current market.
- Developing a strategic plan for a new product.
The project will result in a detailed competitor analysis report and a strategic product development plan. Deliverables include:
- A comprehensive report profiling key competitors and market trends.
- A SWOT analysis for each industry.
- Identification of market gaps and opportunities.
- A strategic plan outlining the proposed product, its features, and a go-to-market strategy.
Providing specialized knowledge in the project subject area, with industry context.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Actinovate Group offers a digital solution for industries to operate more effectively and efficiently, to achieve the vision of growth with sustainability.
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