Data Analysis Research & Product Management - BoatBlurb.com
Main contact

Portals
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Toronto, Ontario, Canada
Project scope
Categories
Data analysis Marketing strategy Social media marketing Media EducationSkills
product management statistical hypothesis testing newsletters research data analysis surveysBoatBlurb.com publishes hundreds of articles every year to promote to educate and inspire boaters. Subjects include:
- Tips
- Destinations
- Experiences
- Products
- Services
- Culture
- News
- Events
- Lifestyle
- Safety
- Reviews
We would like to collaborate with students to analyze specific articles that should be produced.
This will involve several different steps for the students, including:
- Familiarizing themselves with the boating culture, types of boats, and geographical hot spots for boaters
- Researching and analyzing similar boating resources, directories. groups and forums
- Creating and conducing surveys to poll boaters to see what topics interest them
- Calculating important results and plotting data in graphs and charts.
- Performing relevant statistical tests to determine the significance of results.
- Recommending future topics
By the end of the project, students should demonstrate:
- Familiarity with our objectives and analysis
- Correction of data inconsistencies
- Calculation of important results and creation of graphs
- Statistical testing
Bonus steps would include:
- Recommending a plan to gain more newsletter subscribers to BoatBlurb weekly newsletter
Final deliverables should include
- A final report / presentation that outlines results of research such as boating resources, directories, groups, and geographical hot spots for boaters. Compete with details of each and recommendations of ones BoatBlurb should be aligned or partnered with. Results of polls / survey's to boaters or future boaters pertaining to what topics should be covered in the future.
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our research projects
- Current understanding of our field of research
- Input on choices, problems or anything else the students might encounter.
About the company
Digital Era Media Inc. (DEM) is a new age media company focused on digital technology and its application to media. It currently produces the MyDealers.ca suite of sites which includes BoatDealers.ca, RVDealers.ca, OutboardDealers.ca, MotorcycleDealers.ca, SledDealers.ca, and QuadDealers.ca, as well as boating news source BoatBlurb.com.
Launched in 2001, BoatDealers.ca provides boat buyers and sellers with a website of highly relevant content, innovative design, and an interactive interface. It is now the most visited marine website in Canada.
Main contact

Portals
-
Toronto, Ontario, Canada