GEMS is a social learning community app for kids. Where learning is social! Our app is tailored to kids 13 & under and our content teaches kids about investing, social media, cryptocurrency, coding, reading, math, history, current affairs, pop culture, and social issues. We distribute native short-form videos about current events on TikTok and Instagram Reels.

We are hiring an intern to join our American TikTok/Reels/Snapchat team and to accelerate our growth trajectory on these platforms. This position can be based remotely as project-based work. We are looking for someone who is willing to LEARN how to use TikTok, Snapchat, & Instagram AD Manager to create, post, and market content that will reach out target audiences:

1. Parents of kids 13 & under

2. Educators/Teachers/Content Creators who teach and target kids 13 & under

3. Kids 13 & under

Your responsibilities will be:

• Assist with keyword research, social listening, analysis/insights/recommendations
• Help structure and setup campaigns
• Assist with day-to-day paid search and paid social campaign management
• Aid in developing and optimizing ads
• Assist with developing SEO recommendations
• QA implementation of SEO recommendations
• Prepare templates for client deliverables
• Collect analytics data and populate monthly/quarterly metrics reports
• Assist with demonstrating value against all initiatives by providing monthly/quarterly metrics reports
• Assist team members with various ad hoc requests including note-taking, defining next steps, scheduling meetings, etc., to ensure client satisfaction
• Work with Project Management as necessary to ensure that all tasks are tracked, managed, and delivered in a timely manner
• Research and keep up on industry trends
• Assist with managing in-house search marketing and social media campaigns aimed at obtaining new business
• Assist with CRM data entry for new business
• Pitch and produce (writing and editing) engaging pieces of content for TikTok/ Reels / YouTube Shorts
• Curating stories using user-generated content on TikTok
• Creating follow-up video adaptations in vertical format for TikTok
• Writing scripts for stories and short-form videos
• Producing onsite snaps during events
• Producing well-edited and dynamic short videos for TikTok & Instagram Reels & YouTube shorts
• Developing new original formats on TikTok and innovative forms of engagement with the platform
• Occasionally appearing on camera or voiceover
• Analyzing the content performance of each platform

This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

Please contact Shana@getgems.app for questions.