Retreat Launch Strategy (currently named: SoulPrint Pathway): Inspiring Lives of Meaning
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Project scope
Categories
Competitive analysis Customer segmentation Marketing strategy Market research Product or service launchSkills
marketing strategies target audience coaching competitive analysis strategic planning market research selling techniques demographyGoing 4 Values is seeking a comprehensive service-as-a-product launch plan for their new retreat series. The project involves developing a strategic plan to promote and gain paid sign-ups for an introductory virtual mini-retreat series during the Winter, followed by an in-person retreat at Banff National Park next year (with the potential for many in-person retreats and follow-up one on one and group coaching/guidance for participants).
The retreats aim to inspire participants to embark on their own Life of Meaning projects by leveraging the transformative power of nature. The project requires conducting market research and competitive analysis to identify target demographics and effective marketing strategies. The ultimate goal is to create a compelling narrative that encourages participation and fosters a community of individuals dedicated to personal growth and purpose-driven living.
The project will deliver a detailed launch plan that includes:
- A market research report identifying target audiences and key competitors.
- A competitive analysis highlighting unique selling propositions.
- A marketing strategy for both virtual and in-person retreats.
- A timeline and budget estimate for the launch activities.
- Recommendations for tracking and measuring the success of the launch.
Providing specialized knowledge in the project subject area, with industry context.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
Going 4 Value helps individuals, teams and companies build, grow and scale success in times of change, complex relationship and communications challenges. We provide training, coaching, mentoring support as well as ecological thinking and pattern recognition to strategically position life's challenges in ways that provide pathways through that just work.
Our products and services recognize that there is no separation between home and work life and that challenges that face us throughout our lives, impact our future success. The tools and services we provide help to integrate human changes and challenges in order to ensure a seamless success pathway in careers and businesses.
We also produce and market inspirational art products and help others to create their own, market them successfully and scale predictably.
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