Culinary Tourism Event

Closed
Vern Raincock
Director
(57)
5
Project
Academic experience
150 hours of work total
Learner
Anywhere
Advanced level

Project scope

Categories
Customer segmentation Community engagement Fundraising Event planning Marketing strategy
Skills
environmental technology innovation
Details
  • Determine whether a Festival incorporating Environmental Tech innovation - and Alberta Arts & Culinary participants is feasible in Alberta based on the success of the following international environmental events:


The 10 best environmentally friendly festivals – Business Destinations – Make travel your business


The key is have fun - and to learn what is achievable today - not tomorrow


Deliverables
  • Recommend an event (s) to promote local businesses in Alberta
  • Recommend suitable location for the event (s)
  • Invite rural and indigenous hospitality businesses that are located along the proposed Edmonton to Calgary and Short Line corridors to a celebration to improve awareness of local culinary professionals
  • Showcase the impact that improved access to these communities will attract domestic and international visitors
  • Confirm that the provision of frequent and affordable passenger rail, bus and ride on demand services will benefit the communities along the right-of-way (Proof of Concept)
  • Identify how this event will support local artists that will entertain the guests
  • Coordinate this event with local communities to help promote economic and tourism within their region.
  • Cost to run this event
  • Estimated fees for businesses and communities to participate
  • Shortlist event locations for further review
  • Discuss this concept and ask for feedback from with transit, community, and culinary business leaders
  • Research whether a similar regional festival is run elsewhere
  • Determine best practices and level of financial support to make this a world class event
Mentorship
  • Introduction to Community Economic Development leaders
  • Introduction to Event Management leaders
  • Introduction to local Craft Beverage Producers, Farmers and Food producers
  • Introduction to local musicians, artists, film and live theatre groups
  • Leverage our board of director's event management experience


Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Good health and well-being

About the company

Company
Airdrie, Alberta, Canada
2 - 10 employees
Banking & finance, Construction, engineering & trades, Energy, Transport, trucking & railroad, Travel & tourism
Representation
Social Enterprise Community-Focused

“Rail for All” Approach

At Integrated Travel, our goal is to promote transportation equity for all individuals. Through our Integrated Travel approach, we strive to offer accessible and affordable transportation options, irrespective of income or background. By fostering connections between communities and promoting sustainability, we aim to create a future where transportation is fair and inclusive for everyone in Alberta.

We have a special focus on serving underserved communities, including indigenous and rural areas. Our dedication to transportation equity extends to these communities as well.

Our “Rail for All” Approach:

We advocate for a practical and equitable approach to addressing transportation and environmental challenges in Alberta through the implementation of Rail for All. Our focus is on utilizing new technologies on existing rail infrastructure, with the goal of promoting sustainability and responsible transportation.

Rail for All refers to the use of sustainable and cost-effective transportation methods that benefit the communities they serve. In the context of regional rail, this means retrofitting rolling stock and locomotives on existing infrastructure to increase efficiency and reduce environmental impact.

While high-speed rail may be exciting and receive media attention, it is not always the most responsible mode of transportation or investment. The construction and maintenance of high-speed rail lines can be extremely expensive, and the economic impacts may not always align with the needs of the communities they serve.

On the other hand, implementing Rail for All through the retrofitting of existing infrastructure is a more cost-effective and responsible option. It still provides a fast mode of transportation that can bring significant benefits to communities and the environment.

Integrated Travel is a not-for-profit organization that advocates for the needs of rail passengers, prioritizing regional concerns over provincial and international boundaries. To drive change, Integrated Travel collaborates with infrastructure and transportation as well as community stakeholders and supporters. stakeholders to strengthen relationships and bring economic, environmental, and equity benefits to all citizens of Alberta. We advocate for regional inter-municipality transportation network that provides seamless, door-to-door connectivity to everyone in the region. We are not a policy organization - we are a collection of professionals who beleive in building prosperity with equality.

Integrated Travel is looking to reestablish safe, reliable, and sustainable passenger rail service in the province. The goal is to increase opportunities and contribute to the health and well-being of people across Alberta.

Integrated Travel believes that a comprehensive passenger rail network, seamlessly connected to other modes of transportation, will yield significant benefits for the region's economy, environment, and more importantly, transportation equity.

Since 2019, Integrated Travel has been actively engaging, educating, and energizing the public, elected officials, businesses, and local leaders. This is accomplished through outreach efforts, Train Treks, presentations for legislators and communities, advocacy work, soliciting support resolutions and letters, publicity initiatives, coalition building, and event planning.

Integrated Travel is a not-for-profit organization that advocates for the needs of rail passengers in Alberta. We prioritize regional concerns and collaborate with infrastructure, transportation, and community stakeholders to bring economic, environmental, and equity benefits to the region. Our goal is to reestablish safe, reliable, and sustainable passenger rail service in the province, contributing to the well-being of people across Alberta. We believe that a comprehensive passenger rail network, connected to other modes of transportation, will have significant positive impacts on the region's economy, environment, and transportation equity. Since 2019, we have actively engaged the public, elected officials, businesses, and local leaders through various initiatives to raise awareness and support for our cause.