Marketing Management
Vancouver, British Columbia, Canada
Timeline
-
January 28, 2025Experience start
-
March 29, 2025Experience end
Experience
3 projects wanted
Dates set by experience
Preferred companies
Canada
Any company type
Any industries
Experience scope
Categories
Marketing analytics Market research Competitive analysis Marketing strategySkills
marketing management marketing research strategic marketing marketing researchThis semester students working in groups of 5-6 will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools, and marketing best practices to create a report and presentation.
Learners
Learners
Graduate
Beginner, Intermediate levels
35 learners
Project
12 hours per learner
Learners self-assign
Teams of 5
Students will submit a 15-20 page report including their research, analysis, insights, and recommendations.
Students will also submit a pdf slide deck summarizing their key findings and recommendations to share with your employees.
15-minute presentation of key findings and recommendations.
Project timeline
-
January 28, 2025Experience start
-
March 29, 2025Experience end
Project Examples
Requirements
Examples include but are not limited to:
- Marketing Strategy Review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy.
- Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion).
- Social Media: An analysis of how to leverage social media channels to reach different customer groups.
- Conduct External Analysis (including customer, competitor, market and environment) as well as marketing mix performance.
- Developing an integrated online/offline communication strategy (With pop-up stores, outdoor display ads, and app features recommendations for a large fashion retailer promoting an app that encourages online shopping)
Timeline
-
January 28, 2025Experience start
-
March 29, 2025Experience end