Digital Marketing Strategy Spring-02
Timeline
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April 19, 2021Experience start
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April 20, 2021Project Scope Meeting
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April 21, 2021Q&A: Interview with the company
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May 19, 2021Proposal and approved outline
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June 23, 2021Experience end
Timeline
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April 19, 2021Experience start
-
April 20, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
April 21, 2021Q&A: Interview with the company
Depending on the purpose of the project, the second milestone will be the information gathering from the company and finalizing the outline.
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May 19, 2021Proposal and approved outline
Submission of proposal and approved outline
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June 23, 2021Experience end
Experience scope
Categories
Communications Market research Sales strategy Marketing strategySkills
digital marketing competitive analysis sales & marketing marketing strategyThis semester students working in groups of 4 to 6 will apply their knowledge in digital marketing to helping your organization develop a digital marketing campaign, develop a strategic digital marketing plan, or solve a current digital marketing challenge. Students explore proven practical examples of strategy selection, implementation, and management, and how competitive advantage is created and leveraged over time and distance in the context of rapidly evolving technologies and practice.
Learners
Students will submit a detailed report (Digital Marketing Plan) including their research, analysis, insights, and recommendations.
Students will also submit a pdf slide deck summarizing their key findings and recommendations to share with your employees.
10-15 minute presentation of key findings and recommendations.
Project timeline
-
April 19, 2021Experience start
-
April 20, 2021Project Scope Meeting
-
April 21, 2021Q&A: Interview with the company
-
May 19, 2021Proposal and approved outline
-
June 23, 2021Experience end
Timeline
-
April 19, 2021Experience start
-
April 20, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
April 21, 2021Q&A: Interview with the company
Depending on the purpose of the project, the second milestone will be the information gathering from the company and finalizing the outline.
-
May 19, 2021Proposal and approved outline
Submission of proposal and approved outline
-
June 23, 2021Experience end
Project Examples
Requirements
Working in groups of 4 to 6, MBA-level students will develop a Digital Marketing Plan to drive online traffic, customer leads and/or online sales. Within the project deliverables they complete audits on the business' current website analytics, SEO and social media presence. Examples include but are not limited to:
- Situation / Competitive Analysis
- Digital marketing strategy
- Digital marketing tactics, including SEO plan, PPC campaign plan, e-mail marketing plan, social media marketing campaign plan, content calendar, etc. (depending on client's needs)
- Web analytics, evaluation, and control of the digital marketing plan
The Digital Marketing Plan should outline the digital strategy and tactics for your company, including all or some of the following sections:
- Introduction and Company Background
- Situation Analysis
- Objectives
- Strategic decisions
- Digital Marketing Tactics
- Implementation / action plan
- Conclusion
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
-
April 19, 2021Experience start
-
April 20, 2021Project Scope Meeting
-
April 21, 2021Q&A: Interview with the company
-
May 19, 2021Proposal and approved outline
-
June 23, 2021Experience end
Timeline
-
April 19, 2021Experience start
-
April 20, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
April 21, 2021Q&A: Interview with the company
Depending on the purpose of the project, the second milestone will be the information gathering from the company and finalizing the outline.
-
May 19, 2021Proposal and approved outline
Submission of proposal and approved outline
-
June 23, 2021Experience end