Marketing Research: Turning Data into Insights
Main contact

Timeline
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September 22, 2025Experience start
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September 27, 2025Problem/Project Definition
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October 18, 2025Research Proposal
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November 1, 2025Sampling Plan
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November 1, 2025Research Instrument (Survey) Approval
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November 22, 2025Research Report Draft Review
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December 6, 2025Experience end
Timeline
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September 22, 2025Experience start
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September 27, 2025Problem/Project Definition
Client and student groups have defined the management questions to be answered/solved by the research.
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October 18, 2025Research Proposal
Student groups have received client approval of their research proposal.
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November 1, 2025Sampling Plan
Client has provided a sampling Fram for student groups to use for their research.
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November 1, 2025Research Instrument (Survey) Approval
Client has approved student group survey.
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November 22, 2025Research Report Draft Review
Client has reviewed first summary of findings.
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December 6, 2025Experience end
Experience scope
Categories
Customer segmentation Marketing analytics Market research Marketing strategySkills
marketing research data analysis survey development statistical analysis customer insights regression analysis market segmentation data visualization business communication business presentationsPartner with marketing students learning marketing research methods to help you gather and interpret data, uncover customer insights, and support smarter marketing decisions. In this course, students build a strong foundation in both the theory and practice of marketing research. They learn to create research questions, design effective surveys, collect and analyze data using statistical tools, and communicate their findings through clear written reports and presentations.
We are seeking organizations looking to address marketing challenges through marketing research to generate actionable insights. Whether you're looking to explore customer preferences, test a marketing strategy, or better understand your target market, our students are ready to help.
Learners
Deliverables are flexible and will be defined in collaboration with each partner organization. Typical outputs may include survey instruments, data analysis reports, statistical summaries, research presentations, and written marketing research reports with clear insights and recommendations.
Project timeline
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September 22, 2025Experience start
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September 27, 2025Problem/Project Definition
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October 18, 2025Research Proposal
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November 1, 2025Sampling Plan
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November 1, 2025Research Instrument (Survey) Approval
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November 22, 2025Research Report Draft Review
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December 6, 2025Experience end
Timeline
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September 22, 2025Experience start
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September 27, 2025Problem/Project Definition
Client and student groups have defined the management questions to be answered/solved by the research.
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October 18, 2025Research Proposal
Student groups have received client approval of their research proposal.
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November 1, 2025Sampling Plan
Client has provided a sampling Fram for student groups to use for their research.
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November 1, 2025Research Instrument (Survey) Approval
Client has approved student group survey.
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November 22, 2025Research Report Draft Review
Client has reviewed first summary of findings.
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December 6, 2025Experience end
Project examples
Below are sample projects students could complete as part of this experience:
- Design and analyze a customer satisfaction survey to identify service improvement opportunities.
- Conduct a brand awareness study and provide data-driven recommendations for targeting.
- Identify and segment your customer base using suppled demographic and behavioral data.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Main contact

Timeline
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September 22, 2025Experience start
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September 27, 2025Problem/Project Definition
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October 18, 2025Research Proposal
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November 1, 2025Sampling Plan
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November 1, 2025Research Instrument (Survey) Approval
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November 22, 2025Research Report Draft Review
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December 6, 2025Experience end
Timeline
-
September 22, 2025Experience start
-
September 27, 2025Problem/Project Definition
Client and student groups have defined the management questions to be answered/solved by the research.
-
October 18, 2025Research Proposal
Student groups have received client approval of their research proposal.
-
November 1, 2025Sampling Plan
Client has provided a sampling Fram for student groups to use for their research.
-
November 1, 2025Research Instrument (Survey) Approval
Client has approved student group survey.
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November 22, 2025Research Report Draft Review
Client has reviewed first summary of findings.
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December 6, 2025Experience end