Marketing Research: Turning Data into Insights

MKT 434
Open Closing on August 30, 2025 / 3 spots left
Main contact
Providence College
Providence, Rhode Island, United States
Senior Professor of Practice
1
Timeline
  • September 22, 2025
    Experience start
  • September 27, 2025
    Problem/Project Definition
  • October 18, 2025
    Research Proposal
  • November 1, 2025
    Sampling Plan
  • November 1, 2025
    Research Instrument (Survey) Approval
  • November 22, 2025
    Research Report Draft Review
  • December 6, 2025
    Experience end
Experience
3 projects wanted
Dates set by experience
Preferred companies
United States
Any company type
Apparel & fashion, Banking & finance, Consumer goods & services, Cosmetics & beauty, Entertainment

Experience scope

Categories
Customer segmentation Marketing analytics Market research Marketing strategy
Skills
marketing research data analysis survey development statistical analysis customer insights regression analysis market segmentation data visualization business communication business presentations
Learner goals and capabilities

Partner with marketing students learning marketing research methods to help you gather and interpret data, uncover customer insights, and support smarter marketing decisions. In this course, students build a strong foundation in both the theory and practice of marketing research. They learn to create research questions, design effective surveys, collect and analyze data using statistical tools, and communicate their findings through clear written reports and presentations.


We are seeking organizations looking to address marketing challenges through marketing research to generate actionable insights. Whether you're looking to explore customer preferences, test a marketing strategy, or better understand your target market, our students are ready to help.

Learners

Learners
Undergraduate
Beginner, Intermediate levels
20 learners
Project
45-90 hours per learner
Educators assign learners to projects
Teams of 4
Expected outcomes and deliverables

Deliverables are flexible and will be defined in collaboration with each partner organization. Typical outputs may include survey instruments, data analysis reports, statistical summaries, research presentations, and written marketing research reports with clear insights and recommendations.

Project timeline
  • September 22, 2025
    Experience start
  • September 27, 2025
    Problem/Project Definition
  • October 18, 2025
    Research Proposal
  • November 1, 2025
    Sampling Plan
  • November 1, 2025
    Research Instrument (Survey) Approval
  • November 22, 2025
    Research Report Draft Review
  • December 6, 2025
    Experience end

Project examples

Below are sample projects students could complete as part of this experience:

  • Design and analyze a customer satisfaction survey to identify service improvement opportunities.
  • Conduct a brand awareness study and provide data-driven recommendations for targeting.
  • Identify and segment your customer base using suppled demographic and behavioral data.


Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q1 - Text short
    Will you provide an opportunity for learners to present their work and receive feedback?  *
  • Q2 - Text short
    What relevant information/data will you be able to provide for this project?  *